Very good toothpaste! I searched high and low here on Amazon for an all natural toothpaste and tried a few and liked them alright, but none of them left me wanting to reorder them, so the search continued until I found this particular brand of Mint flavored paste by Desert Essence. It leaves my mouth feeling clean and refreshed! Plus, it has tea tree oil in it! Also, I have noticed that most natural toothpastes that I have tried do not foam at all, which is a common issue due to the lack of additives. While this is something that I got used to after awhile, it should be noted that this toothpaste, while claiming to be natural, does in fact foam...not as much as conventional pastes, but a foam nonetheless! I consider this a victory as far as natural toothpastes are concerned.While I can see the Mint flavor being a little too strong for some, I like the flavor and enjoy the fact that my mouth is left feeling minty for some time after brushing. After all, a fresh feeling mouth after brushing is the idea, right?Long story short, this has become my regular toothpaste for the last year and a half or so and I have went through several tubes since. This pack of three is a considerable deal when looking at the competition, and most importantly....my search for a perfect toothpaste has officially ended for the time being! Thanks Desert Essence!