Colgate is an innovative brand that re-imagines a healthier future for all people and our planet. Colgate is the brand in the most households in the world*. The Colgate brand is recognized for its leadership in promoting environmental sustainability, including its achievements in water saving, promoting recyclability and improving children's oral health through its Bright Smiles, Bright Futures program, which has raised awareness of more than 1.6 billion children since 1991. Since 2019, Colgate has been committed to being "Champion of Optimism" and wants to inspire everyone to adopt a positive attitude. Keep a healthy smile with Colgate Triple Action Toothpaste. This fluoride toothpaste is ideal for keeping the teeth of the whole family healthy. With three benefits offered in one toothpaste, you know you're making the right choice. Toothpaste provides protection against cavities, helps keep teeth naturally white and freshens breath. Three good reasons to keep smiling with Colgate.