My dog loves them. I was worried spending so much money on them not knowing if my dog would like it. When it arrived, the bag was huge! So it may seem like a lot of money, but this is not a small bag of treats. It is a great value for such a pure and healthy snack. It is very crunchy and will crumble and make somewhat of a mess, but my dog licks it all up. I don't even need the vacuum cleaner. It smells a little fishy, but I don't find it offensive. My dogs breath doesn't smell horrible afterwards. It's like a clean fish smell and then it goes away rather quickly. It doesn't bother me. His bully sticks are another issue. They smell much worse and smell long afterwards! I feel really good about giving him these treats. My dog isn't on a gluten free diet, but I try to limit his gluten intake so as not to overburden his system, and he likes variety. This is a great option. I understand these snacks are also good for dogs who have problems with certain proteins. I had a dog once that could not eat chicken or beef protein and had to have very special food. These would have probably been a great treat for him if he was alive today.