For years I have had an annoying problem with needing to clear my throat for about 30 minutes after brushing my teeth. I would do my best to keep the toothpaste out of my throat, but to no avail. I have tried various brands of toothpaste, but to no avail. I went to baking soda only and this did indeed help, however, it's not the most beneficial solution for me. My wife's good friend is a dentist and she suggested the throat clearing is a reaction to either fluoride or the common toothpaste detergents sodium lauryl sulfate (SLS) and sodium lauryl sacrosinate. I tried a fluoride free toothpaste, but it did not stop the unwanted need to clear my throat after brushing my teeth. I then went in search of a toothpaste that is free of the aforementioned detergents for teeth. I found 'Himalaya Neem and Pomegranate Toothpaste'.The purchase came secure in typical Amazon boxing and once inside I found the 4 tubes of toothpaste in a better than expected, quality packaging. The tubes had the same visual appearance and feel as the boxes, telling me the product has been developed by a group who take pride in their work/product. While some reviewers have complained about the taste of the toothpaste, I did not find it bad at all. The taste is not the heavy mint taste you get with the large commercial brands...the mint taste most people know and have come to expect. For me, the initial taste, texture and after taste are not only fine, but actually pleasant. And, my teeth truly do feel clean (use a sonic toothbrush as well). The best part, 90% of the need to clear my throat for 30 minutes after brushing is gone.I am sending a thank you text to my wife's friend, the dentist, after I finish this review. While she did not recommend this product or any other, she did get me on the right path. One other good point, this product is reasonably priced if you look at the other products in this category and, not that much more than the big commercial brands that everyone gravitates to secondary to mass advertising and a need for the over-the-top mint flavor. A flavor that is used to hide the heavy chemical taste you would otherwise notice in your mouth.And while my wife did not need a special toothpaste, she has started using this product and has been very pleased. She mentioned that this weekend when she sees her friend who is a dentist, she is going to recommend this product to her for her patients or even herself. It's always a good feeling to get a quality product that solves a problem and improves quality of life.This toothpaste is great. I think I have tried all the non-fluoride toothpastes available and while some seem to work well, their taste is marginal at best and none let me with the freshly brushed teeth feeling. This has an excellent refreshing taste. If you are not familiar with the dangers of Fluoride, I strongly suggest you do some research. It is a known neurotoxin that can damage brains and degrade memory function. Fluoride is a dangerous toxin. Here is what the MSDA states: "Appearance: white to off-white crystalline powder.Danger! Causes irritation and possible burns by all routes of exposure. May be fatal if swallowed. Contact with acids liberates toxic gas. May cause lung damage. Moisture sensitive.Target Organs: Kidneys, heart, gastrointestinal system, skeletal structures, teeth, nerves, bone."Read your toothpaste label. It states age limits because young children can swallow it and be gravely harmed or killed. The same logic holds for water! Do not drink water that has fluoride unless you are ok with all these effects. It is diluted, so the effects are not pronounced and take time, but they are cumulative.There is a long list of other known issues.Acne and other dermatological conditions, Arterial calcification and arteriosclerosis, Bone weakness and risk of fractures, Cancer of the bone, osteosarcoma, Cardiac failure, Cardiac insufficiency, Cognitive deficits, Dental fluorosis, Diabetes, Early puberty in girlsElectrocardiogram abnormalities Harm to the fetal brainHypertension Immune system complicationsInsomnia Iodine deficiencyLower fertility rates Lower IQMyocardial damage Neurotoxic effects, including ADHDOsteoarthritis Skeletal fluorosisTemporomandibular joint disorder (TMJ) Thyroid dysfunctionI buy their multi-pack couple ounce size to give out as samples to family and friends. They like it too.Good flavor and freshness,but is it really efficient against cavity?!Fresco