This toothpaste? Chef’s kiss. My whole family loves the mint flavor—it’s fresh without being harsh, and it doesn’t have that weird artificial aftertaste you sometimes get with “natural” products. My teeth feel squeaky clean, my gums are calm and collected, and I sleep better knowing we’ve officially parted ways with fluoride. (Cue the dramatic breakup music.)Only downside? The tube. I swear, it’s made of some sort of space-grade plastic. Squeezing it feels like trying to get the last bit of toothpaste out of a Capri Sun pouch—takes effort, technique, and a little bit of faith. That said, it's worth it.Happy Tooth, if you're listening: please consider a new tube design so I can keep recommending you with zero asterisks!Bottom line: love the formula, love the flavor, have already recommended to friends and family!